Retail Product Packaging

Top Ten Reasons Flexible Packaging Is Right for Your Business

By David Marinac

1. Flexible packaging is extremely customizable, and can be made to fit whatever demands your product makes.
2. The use of flexible packaging can extend the shelf life of your product. Typically made from high-grade plastic, aluminum, or a combination of the two.
3. Today’s retailers want products that can be merchandised creatively, and pouches made with flexible materials offer limitless merchandising opportunities.
4. Flexible packaging can be made with reusable features, either with press-to-close zip seals, slide zippers, or even spouts for liquids.
5. The unique construction of flexible packaging using barrier materials that are strong yet pliable also opens the door to many new graphic design possibilities.
6. Every type of retailer has something to gain from flexible packaging.
7. Flexible packaging can be designed using gusseted bottoms, which means that the package will expand when the product is placed into it.
8. For commodity items like sugar, rice, or coffee, flexible packaging present new and unique opportunities to make their product stand out.
9. Flexible packages, when empty, can be stored flat, which means that most of the space in your warehouse that was once used for rigid packages can now be used for something else.
10. Using flexible packaging is less wasteful than other packaging methods, such as rigid plastic bottles or bag-in-a-box designs.

How Innovative Flexible Packaging Designs Can Get Your Bottom Line In Sha

flexible food packaging

Makers of consumer goods are looking to the packaging industry for products that will make shoppers want to purchase their product.

Innovative flexible packaging products are one such method that has become increasingly popular with manufacturers. Their unique design offers many additional merchandising and marketing opportunities that, for the most part, did not exist in the past.

Flexible packaging offers more opportunities that just the benefits of advanced printing techniques. Because they are completely customizable, pouches (the most typical form of flexible packaging) can be cut into any number of shapes and sizes, all of which can gain additional attention from consumers at retail.

Also, check out the other article on Bulk Bags and Plastics Bags.